California-based a menstrual care startup, Rael  announced today its closing of a $2.1M pre-Series A funding round led by SoftBank Ventures Korea, a SoftBank Group early stage venture capital arm, followed by a group of noteworthy firms and investors including Thrive Market, the leading e-commerce platform for affordable natural and organic products.

Launched in 2017, Rael is led by three female co-founders: Aness An, a journalist and bestselling author;Binna Won, an architect-turned-art-director; and Yanghee Paik, a former distributor at The Walt Disney Studios with a Harvard MBA. Frustrated by the lack of healthy, comfortable and high-performing menstrual care products on the market, the trio successfully created their own solution.

“Despite knowing what types of products we personally wanted in our own lives, we weren’t certain if there was an actual need for this new type of feminine care,” said Yanghee Paik, Co-Founder and CEO at Rael. “So, after months of research and development, we conducted an initial test on Amazon. The response was overwhelming. We became an Amazon Bestseller within a few months. Women started writing in, sharing their stories, thanking us for creating organic pads that actually worked. In that moment, our vision for Rael was affirmed.”

With success on Amazon, various e-retailers and its own e-commerce site (GetRael.com), Rael grabbed the attention of noteworthy venture capital firms and investors.

“Aness, Binna and Yanghee are visionary leaders who value women’s personal development and happiness,” said Edward Chung, Principal at SoftBank Ventures Korea. “This vision helps them lead an amazing team and build trusted products. For the past year, the founding team has strived to meet the product-market fit promptly and have thus gained a sterling reputation from customers. I believe they have established a solid foundation to build a strong brand in the organic product category.”

“We're especially impressed with the founding team, who have quickly built a community of loyal customers around their differentiated line of products,” said Nick Green, Founder and CEO at Thrive Market. “For years, customers have been looking for an effective and affordable feminine care line that uses only clean ingredients. The Rael team has built a beautiful brand around exactly that.”

Rael plans to use these investments to improve product, grow its team and expand the company overseas.

Rael has previously raised seed financing from investors including Spigen, an Amazon Top 5 Seller; BAM Ventures by Brian Lee, Co-Founder at The Honest Company; Strong Ventures, a seed fund based in California; and Primer, a startup accelerator in South Korea.

Photo : Yanghee Paik,  Aness An,  Binna Won(from left)

photo  : Rael 

Website : https://www.getrael.com/